Why On-Page SEO Is Important?

by Weave Asia

On-page SEO is key for your website to gain more traffic and visibility. But, what is on-page SEO? Why is on-page SEO important for your website? Let’s explore the answers!


What is Search Engine Optimisation (SEO)?

Guy Panicking

(Source: FreePik)

Search Engine Optimisation is an important process of optimising your website and its content so that it ranks higher in the search engine results page (SERP).

SEO involves techniques and strategies aimed at improving factors that contribute to a website’s higher visibility and ranking on search engines – such as Google and Yahoo. These factors include, keyword relevance, site speed, mobile-friendliness, user experience, and backlink profile.

SEO helps your website and its contents to gain an increase of organic (non-paid) traffic. It then increases your website’s online presence. Which results in more conversions and sales.


What is On-Page SEO (On-Site SEO)?

On-page SEO is the optimisation of individual web pages and their contents. It involves optimising both the content and HTML source code of your page. This makes your web pages more relevant to specific keywords and user search queries.


The Difference Between On-Page SEO and Off-Page SEO

On-page SEO deals with optimising elements within your website itself. While off-page SEO refers to activities conducted outside your website. Both components are essential for an in-depth SEO strategy. They work together to improve your website’s overall performance and ranking in search engine results.

With on-page SEO, you have direct control over the factors. You can make changes and optimisations directly to your site’s content and structure. For off-page SEO, you have less direct control compared to on-page SEO. This is because external factors such as other websites and social platforms are involved. Examples of off-page SEO includes link building, social media marketing, influencer outreach, and online reviews.


Why On-Page SEO is Important

Search Engine

(Source: Envato Elements)

1. Improved Search Engine Rankings

It helps your website to show up higher in search results when people look for things online. It is like making sure your shop is located on a busy street, so more people can find it.

2. Enhanced User Experience

It also makes your website easier to use and more enjoyable for visitors. It is like organising your shop neatly, with clear signs and helpful staff, so customers have a good time shopping there.

3. Targeted Keyword Optimisation

Assists you to use the right words and phrases (that people are searching for) on your website. It is like putting up signs in your shop window with exactly what people are looking to buy, so they know you have it.

4. Content Relevance and Quality

On-page SEO also ensures that the information on your website is helpful and matches what people are looking for. It is like stocking your shop with high-quality products that customers want, so they keep coming back.


5. Competitive Advantage

Finally, it helps your website stand out from others by making it more visible and attractive to search engine bots and users. It’s like offering something special in your shop that others don’t have, so customers choose to shop with you instead.

An optimised content ensures that the search engine bots understand what your content is putting forward. Hence, it easily makes your content visible to users who are looking for answers to the relevant keywords that are present in your content.

Having optimised contents with relevant keywords guarantee that users will get the answer they have been looking for.


Some Important Elements of On-page SEO at A Glance

  • Keyword Optimisation

It is important to find out and choose relevant keywords for each page. You then need to strategically incorporate them into your site’s title, headings, meta descriptions, URL, and content.

  • Quality Content

Create high-quality, valuable, and engaging content that satisfies user intent. Your content should provide useful information related to the chosen keywords.

  • Title Tags and Meta Descriptions

Your site’s title tags should be uniquely written. Descriptive title tags for each of your pages must accurately summarise their content and should include targeted keywords.

The meta descriptions of your site must be compelling. They should include relevant keywords. An interesting meta description will entice users to click through to your page from the search results.

There will be an increase in your site’s click-through rate (CTR) when both elements are optimised.

  • Headers

Structure your site’s content with clear and descriptive headers. This is to improve readability and help search engines understand the hierarchy and relevance of the written information.

  • URL Structure

Produce SEO-friendly URLs. They should be to the point, explanatory, and include relevant keywords. This makes it easier for both users and search engine bots to understand your page’s content.

  • Internal Linking

Incorporate internal links within the content to connect related pages within your website. This helps to distribute link equity and establish a hierarchical structure.

  • Image Optimisation

Optimise images by using descriptive filenames, adding alt text with relevant keywords, and ensuring appropriate image sizes. Utilising this step will improve your page’s load speed and accessibility.

  • Mobile-Friendliness

Design and optimise your pages to be mobile-responsive and user-friendly on various devices. You need to consider the increasing regularity of mobile search.



On-page optimisation is in your hands. Remember to apply the key elements in your future content. Fully applying these practices in your website will increase traffic hand in hand with your website’s visibility. This in turn will increase your conversion rate. If you don’t know where to begin, hiring a trusted SEO company will help kickstart your business’s SEO journey.

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