Is your website receiving low traffic? Are visitors not staying for long? Search Engine Optimisation (SEO) Copywriting could help fix this issue. Here’s how it works followed by 5 benefits of SEO copywriting!
How Does SEO Copywriting provide better website visibility?
SEO Copywriting helps bring organic search traffic by using keywords and links that are related to a topic or issue. As compared to Pay Per Click (PPC) where you are charged depending on the number of people who click on your ad. These help increase your Google ranking which places you higher up on the search page, resulting in more visits to your website!
Your search engine picks up on these keywords, showing you only the most relevant websites. This is why the first page is usually filled with what is considered the most trusted and reliable links. They have chosen the right keywords and used the appropriate content, which helps them rank higher than the other websites.
While keywords are important, it’s not the be-all-end-all. The content itself has to be properly structured to ensure visitors are engaged and converted into customers. Keeping them engaged and staying on your website will decrease the bounce rate among your visitors.
5 Benefits of SEO Copywriting
- Higher ranking in search engines
The main reason for having good SEO is to rank higher on search engines such as Google – the higher the better! People usually click on the first few links that pop up after searching. Very rarely do people go beyond the first page of results.
Being on the first page of results has massive benefits as it boosts the visibility of your website. The links on the first page are generally more trusted and legitimate. A little over 70% of the clicks go to page one, whereas only 5% go to the next page.
People are more drawn to the first link compared to the tenth. - Increased website traffic
By using high-ranking keywords which address and relate to the topic that the user has, it will drive more traffic to your website. Higher traffic will eventually convert visitors into buyers.
Quality content now comes into play, as you have all this traffic coming but are these people staying? The amount of time spent on your website is as important if not more important than the amount of traffic you’re receiving. Through this, you will be able to drive sales through quality SEO Copywriting.
This is why you can’t just throw keywords into your content. But, you have to incorporate and sprinkle them in to create a fluid read for the viewers. A good SEO copywriter should be able to do this effortlessly. - Enhanced User Experience (UX)
SEO copywriting is all about the readability of your blog or product that is displayed on your website. It makes sure that your content is relevant, well-structured and engaging while staying easy to navigate. This can lead visitors to stay longer as they find it informative.
Google’s algorithm prioritises the relevant information that provides value to its users. This ensures that the user has an easy time navigating your website, making them more prone to return in the future. Clear headings, concise paragraphs and bullet points help make the interface easier to navigate.
Users are more likely to stay on your website longer if it has a good user experience. If they see that your website has a modern touch and is considered attractive they will tend to stay longer. - Builds Brand Authority
When your website pops up on the first page, it will be deemed “trustworthy” or “real”. A trusted brand becomes one that provides reliable and accurate knowledge resulting in better brand authority.
People would rather deal with a reliable and trusted website as opposed to one that isn’t. Building your brand authority can help your company grow massively. Once it is trusted, it increases the credibility of your brand as well.
A good way to build brand authority is by staying consistent. This can be done by making sure you’re only posting quality content on a regular basis. By making sure posts are up to date or websites are regularly updated. - Long Term ROI
Investing in an experienced copywriter will bring massive benefits to your company. Not only will you be able to be at the top of the search results, but you’ll also be able to retain your readers.
The viewers who are retained and interested will naturally turn into customers. Being at the top of the search results will bring in a large amount of customers – customers who will purchase your products or services.
Depending on how experienced the SEO copywriters are and how much they charge, it may take longer to see the return. But the organic traffic will speak for itself and an ROI will be seen – especially in the long term once the post has been run!
Conclusion
To make it brief, SEO copywriting can provide large benefits to your company. By implementing SEO, you can boost website traffic – driving quality content and converting visitors into loyal customers. Investing in an SEO will help your website stand out amongst the rest.
