Have you been implementing SEO techniques but still not seeing results? You could be making one of these six mistakes—or even all of them. Neglecting proper SEO methods could be the reason your website is ranking lower than expected.
Don’t overlook these mistakes, as there is always room for improvement. Improper use of SEO techniques could lead your website to have low traffic, a high bounce rate, and poor visitor retention. Avoiding these common mistakes can help you and your business grow massively.
Here are the 6 most common mistakes and how to fix them:
1. Content Related Errors
Avoid duplicating or repeating content with the same keywords. This could cause “Website Cannibalisation”- which is where multiple pages on your website are competing to rank for the same keyword.
Not only does this confuse visitors, but it also confuses your search engine! Which affects your website’s ranking.
A simple fix for content duplication is to merge the duplicated content, which provides more value to the visitor. You can do this by redirecting them from the older content to newer updated versions- creating a more comprehensive read for the visitors.
2. Technical SEO Mistakes
Technical mistakes such as slow loading speed and non-mobile-friendly web design could be killing your SERP results. Making your website user-friendly across platforms brings huge organic traffic- increasing authority and visitor retention.
Ensuring your website is efficiently optimised will help the bounce rate you might be experiencing. Consider hiring an SEO expert or agency to solve these issues. Having an experienced web designer is a quick fix to a major problem when it comes to your SERP.
3. Keyword Research and Strategy
Having the proper keyword strategy is essential to a high website ranking. Make sure you are not targeting the wrong audience- maximising your SEO efforts. This then drives organic traffic to your website. A lot of the time companies will use overly complicated keywords which don’t actually drive any significant traffic.
Keyword research and strategy is all about knowing your target audience. Consider user intent when drafting content for your website- how would your visitors be searching for their topic? As well as using long-tail and low-competition keywords to help increase website ranking.
Research tools such as Semrush are used by companies to identify relevant keywords. Some may be harder to rank than others- tools like this help with keyword research as they show the search volume and keyword density. Providing insight on keywords that rank higher than the others.
4. Analytics and Tracking Issues
Having proper analytics and tracking the data from visitors could benefit your website massively. Necessary adjustments could be made to improve your SEO- once the information has been properly analyzed. Without having the proper analytics you are exposing yourself to issues you didn’t know existed.
Integrating analytic tools such as Google Search Console helps view the performance of your website. Using these tools helps show that user actions are being tracked correctly. Ensuring visitors are staying for longer!
5. Off-Page SEO Issues
Off-page SEO focuses on building authority and credibility outside your website. This can be done by using hyperlinks that bring visitors to another page- or backlinks as we call them in the SEO world.
Over time, these links become old and are no longer updated- which are now broken backlinks. Issues such as broken backlinks are a more common problem than most think. Because now your visitor is sent to a website that has old or no information.
6. User Experience Issues
One of the most overlooked issues- not caring for the user experience on your website. Improving your user experience will help reduce bounce rate and drive conversion. Getting an experienced web designer to create your website is essential.
Reducing clutter on your website makes visitors understand your website easily. Whether it’s making it mobile-friendly or reducing clutter- making your website visually pleasing will help to retain visitors turning them into customers.
Mobile-first Indexing was implemented by Google in 2020- it uses crawl bots to determine your website’s ranking. Mobile-friendly design is important because Google now starts with the mobile version of your website instead of the computer. It then determines your website ranking depending on the mobile version.
Conclusion
In conclusion, you could be doing everything perfectly- but if you’re not avoiding these mistakes it will all go unnoticed. It’s important to make sure that all these parts are working together. It can’t all just be about content or keywords, you have to focus on making everything work together.
Due to SEO being a major key in digital marketing, many businesses are focusing on having a proper SEO team. Whether it is hiring in-house staff or outsourcing a digital marketing agency, your business should always have someone working on SEO.
SEO is the key to having a high-ranking website- with almost every business turning to digital marketing instead of the traditional option. Mistakes are bound to happen! But being able to grow and learn from them is when you’ll be able to stand out from the rest.
If you are interested in hiring an SEO agency or have any questions, do not hesitate to contact Weave Asia here or send us an email to [email protected]
